Nickelodeon will air as a daily four hour branded block on TV7’s cable, satellite and free-to-air terrestrial analogue platforms including TV7 and Super 7.
The segment will also be available as part of the TV7 IPTV service.
The deal was brokered by Viacom International Media Networks sales manager, Marco Arabit.
Maria Rakhmatullina-Ufland, director of international programme sales, emerging markets for VIMN said: “Nickelodeon blocks offer broadcasters a robust and varied entertainment solution for kids 4 to 15 and we are delighted to partner with TV7 to bring our first Nickelodeon branded block to the Balkan region.”
An ‘honoured’ Evelina Koleva, CEO of TV7 and Super 7 commented: “It is a real honour that TV7 will be the official partner of Nickelodeon for Bulgaria. Our TV channels, TV7 and Super 7, have leading positions in the Bulgarian TV market and a partnership like this will provide significant added value for the kids’ programming line-up of both channels.”