Nickelodeon expands LeapFrog deal

Children's videos to go on learning platforms in France, Belgium and Switzerland.
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Viacom International Media Networks and LeapFrog have expanded their deal to take in a number of new territories.

The agreement will now see Nickelodeon's children's videos appear on LeapFrog's learning platforms in France, Belgium and Switzerland. Nickelodeon content is already available in English in the LeapFrog App Centre in Canada, the US, UK, Ireland, Australia and New Zealand.

Content from shows including Team Umizoomi, Go, Diego Go and Ni Hao, Kai-Lan are now available in French via the App Centre in France, Belgium, Switzerland and Canada, with Spongebob Squarepants, Dora the Explorer, Bubble Guppies and Wonder Pets launching shortly.

The deal marks VIMN's first download-to-own partnership in Belgium and Switzerland.
The content is being sold in the 'Just for Fun' section of the LeapFrog App Centre.

"This partnership with LeapFrog has proved to be a great way to provide kids around the world with educational and entertaining content from Nickelodeon's beloved stories and characters," said Philip O'Ferrall, SVP, digital media at VIMN. "LeapFrog's commitment to providing safe, educational entertainment for kids fits perfectly with the Nick Jr ethos of 'a smart place to play'."

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