Nickelodeon Germany acquires latest Pokémon series - Licensing.biz

Nickelodeon Germany acquires latest Pokémon series

Pokémon the Series: XY will air in July during Nickelodeon’s Saturday morning boys’ action block.
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The Pokémon Company International has announced that Nickelodeon Germany has acquired the latest seasons of Pokémo the Series: XY.

Airing in July during Nickelodeon’s Saturday morning boys’ action block, this latest deal will extend Pokémon’s presence in Germany and allow the series to reach a younger audience, while adding Pokémon’s existing linear broadcast slot on ProSieben MAXX, targeted at an older audience.

In addition to the two linear broadcast platforms, The Pokémon Company International recently signed an SVOD deal with SUPER RTL, who have acquired the rights for Pokémon the Series: The Beginning.

“We are thrilled to be joining forces with Nickelodeon,” commented Emily Arons, senior VP of international business at The Pokémon Company International.

“Their boys’ action block is the perfect platform to help us to extend the brand’s presence in Germany. With core older fans still able to watch content on ProSieben MAXX and multiple content available through our SVOD platforms, Pokémon fans in the country will be able to watch the series wherever and whenever they want.”

Victor Coolman VP Programming & Acquisitions Nickelodeon North Europe, Viacom International Media Networks Northern Europe added: “Pokémon the Series: XY is a great addition to our all-important boy targeted Saturday morning block. The Pokémon series is a long running and very successful show and we’re confident of a great response from your viewers when the show airs from July on Nickelodeon.”

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