Nickelodeon gets global rebrand

Network launches new on and off-air brand identity, starting with Nick UK on February 15th.
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Nickelodeon UK is to unveil a new on-air brand identity for its network of six channels.

The flagship Nickelodeon station will be the first to showcase the new look, with the face lift being revealed on Monday February 15th. Nick Jr, Nick Jr 2, NickToons and NickToons Replay will follow in Q2.

It will comprise all on and off-air elements, which, as well as the TV channels, includes online, consumer products, recreation and theatricals.

The new network logo, which replaces the previous splat, is a simple execution which is aiming to give the network a more contemporary feel, according to the firm.

For the first time, the Nickelodeon global network will share the same logo and on-air brand identity.

"The channel rebrand signals a new global focus for the network and an extremely exciting time for Nickelodeon," explained Peter Drake, VP creative director at Nickelodeon UK. "The look is fresh, contemporary and addresses the needs of our audiences in a more relevant way."

Now more than 30 years old, Nickelodeon is in over 170 countries and 281 million households each month. It also has more than 27.3 million online visitors per month and produced 2.1 billion video streams and 20 billion game plays last year.


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