Nickelodeon heads outdoors with new lines

Wave of outdoor and summer deals inked with key licensees across Europe.
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Nickelodeon & Viacom Consumer Products has secured a number of outdoor and summer deals across its animation portfolio.

For Germany, Austria and Switzerland, long-term licensing partner Simba Toys has signed a deal renewal for a variety of Spongebob Squarepants summer and outdoor toys.

The range includes bodyboards, water squirters and sprinklers, plus wind-up boats and fishing games.

For South Africa, Buzzdi Fashions has inked a swimwear deal on Dora the Explorer for two to six year-olds, which will take the character into Ackermans, PnP and Edgars. In addition, Style-Eyes of California will be producing Dora and iCarly outerwear in the territory.

In Turkey, Ataman is set to produce Spongebob Squarepants wet wipes.

Dora the Explorer, meanwhile, is teaming up with Industrial Juguetera for a range of battery powered outdoor rides including bikes, scooters, tricycles, cars and play tents, in Spain and Portugal.

Further Iberian deals include Spongebob branded travelling and picnicware with melamine producer NV Corporacion in Spain and Portugal, while K-Ractermania will roll out Spongebob accessories including beach bags, belts, wallets, isothermal bags and camera cases.


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