Nickelodeon hits the road with new line from Scimitar Sports

Turtles and Spongebob cycle jerseys and running vests launch at this week's London Bike Show.
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The UK’s leading custom sportswear manufacturer, Scimitar Sports, has teamed up with Nickelodeon & Viacom Consumer Products to produce a range of fully-licensed classic sportswear.

Teenage Mutant Ninja Turtles cycle jerseys and run vests, and SpongeBob SquarePants cycle jerseys and run vests have been created in conjunction with the NVCP team. The Turtles range features the shell and breastplate of the retro 1980’s Heroes in a Half Shell while the SpongeBob SquarePants line features the smiling face of the world’s most famous yellow sponge.

The products will be launched at The London Bike Show (February 12th-15th).

“We have high hopes that the SpongeBob jersey can become cycling’s most coveted yellow jersey,” said Marianne James, VP, consumer products, UK & Ireland and European retail sales and marketing at Nickelodeon. “Scimitar have done a fantastic job of translating SpongeBob and the Turtles into eye catching and frankly cool active wear that we are confident will be loved by runners and riders across the UK.”

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Scimitar Sports #kitspiration marries popular nostalgia with performance-enhancing technical features, such as soft, stretchy fabrics engineered to keep runners and riders cool and dry. Scimitar Sports premium sportswear has been designed to enhance visibility, helping minimize the likelihood of accidents occurring.

“We can picture hipsters cycling to Brick Lane’s Cereal Killer Café in Teenage Mutant Ninja Turtles cycle jerseys and Sponge Bob vests,” commented Scimitar Sports’ marketing manager, Cat Ford. “In addition to this, the new range would make fantastic training and event wear since it combines advanced technical features with standout designs destined to raise a smile of recognition.

“If you’re a cyclist or runner searching for fun, individualistic items of kit, Scimitar Sports’ Nickelodeon range is made for you.”

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