Apparel lines featuring Dora the Explorer, Ninja Hattori and Oggy & the Cockroaches will launch across India from March, after Nickelodeon India sealed an agreement with Lilliput Kidswear.
The spring/summer collection will include t-shirts, shirts, capris, shorts, nightwear, skirts, sweatshirts and clothing accessories. It will be available from 275 Lilliput stores across India, as well as over 400 shop-in-shops in the large format stores.
"Lilliput Kidswear is one of the most popular kidswear retail brands in the country and provides great penetration across both metro and non-metro cities," explained Sandeep Dahiya, SVP consumer products at Viacom 18 Media Pvt. "We truly believe that given their expansive network, world class manufacturing facility and a great creative team, they can bring the Nickelodeon characters alive on the apparel range."
Sanjeev Narula, chairman and MD of Lilliput India, added: "Nickelodeon characters are extremely popular with kids and we're excited to augment our vast offering further with the addition of Dora, Ninja Hattori and Oggy & the Cockroaches ranges."