Nickelodeon inks Rainbow Spa deal for Winx Club - Licensing.biz

Nickelodeon inks Rainbow Spa deal for Winx Club

Duo to co-develop and co-produce seasons five and six of animated series.
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Nickelodeon has acquired the Winx Club TV rights for the US and pay TV rights for Latin America, Canada, UK, Australia, New Zealand and Benelux.

The new partnership gives Nickelodeon access to the existing Winx Club TV series and two theatrical films. On top of this, the deal includes the co-development and co-production of seasons five and six of the show with Rainbow Spa.

In addition to the series, Nickelodeon has acquired all merchandising rights to Winx Club in the US, Latin America, Canada, UK, Australia, New Zealand and Benelux.

"We are very proud to start this collaboration with the most prestigious network in the world," said Iginio Straffi, president of Rainbow Spa. "This is a new challenge for our fairies who, I'm sure, will find a place in the hearts of American and British children."

Bob Bakish, president of MTV Networks International, added: "We are confident that Nickelodeon's global brand strength and scale, combined with Rainbow's strong consumer products base, will perfectly position us to take Winx Club to the next level for audiences and partners in multiple markets around the world."

Seasons five and six will consist of 26 episodes and will launch on Nickelodeon domestically and internationally (with the exception of Italy) in 2012. Prior to launching the new seasons, Nickelodeon wil introduce the series on the network in 2011 by airing four hour-long animated specials based on seasons one and two, as well as the episodes from seasons three and four.

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