Nickelodeon joins forces with Jay Franco - Licensing.biz

Nickelodeon joins forces with Jay Franco

Move into the home sector will see new products arrive in spring 2012.
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Bedding, bath and beach specialist Jay Franco has teamed up with Nickelodeon for a new collection targeting the home sector.

Jay Franco will be creating product based on a number of properties including Teenage Mutant Ninja Turtles and Winx Club, as well as Dora the Explorer, Spongebob Squarepants, Team Umizoomi and Victorious.

Products launches are pencilled in for spring 2012.

"We are thrilled to be working with Jay Franco and Sons to develop exciting product lines based on our newest boy property, Teenage Mutant Ninga Turtles, and our newest girl property, Winx Club," said Hal Snik, SVP, soft lines licensing at NCP. "This partnership also allows us to leverage Jay Franco's relationships at specialty and department stores to introduce new products from our most popular Nickelodeon shows."

All properties will be offered in bedding, along with beach towels and decorative bath collections.

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