Busy Nickelodeon & Viacom Consumer Products has seen a variety of key promotions and events taking place across Europe recently.
Kicking off in France, and a VIB (Very Important Bob) evening took place in Paris to officially close the Spongebob Squarepants exhibition at the Pavillon de L'eau. More than 50,000 visitors have seen the exhibition since it opened in July.
Nickleodeon France partnered with French fashion house Chanel and designer Karl Lagerfeld, to create a unique haute couture squared icon: Bob Lagerfeld SquareCollars. The 'objet' was auctioned off, with all benefits going to WWF France.
Meanwhile, in Belgium, NVCP closed a multi-property promotion with one of the region's largest supermarket chains, Delhaize. The five-week long event ran from the beginning of November, with every shopper receiving a free branded marble with every 20 Euros spent in-store.
Key properties included Dora the Explorer, Go Diego Go, Avatar: The Legend of Aang and Spongebob, with 18 million marbles used in total.
NVCP in Germany has also signed an agreement with Family Media to extend the current deal to produce Avatar: The Legend of Aang branded magazines until 2011. The four special publications come with add ons such as a DVD with three episodes of the TV animation.
Finally, interactive partner THQ will be releasing Spongebob and Friends: Globs of Doom on Nintendo DS and Wii, plus PlayStation 2 in Spain in time for Christmas.