The firm’s shows and characters will come to life with over 14 attractions covering an area of 24,281 square metres at the venue. Construction on Nickelodeon Land will begin this autumn and the opening is scheduled for April 2011.
Gerald Raines, senior director, Nickelodeon Theme Parks and Attractions commented: “Pleasure Beach is a first-class amusement park and popular destination for families in the UK. This is an ideal location for Nickelodeon and a great opportunity to expand our global presence.
“We look forward to offering Pleasure Beach patrons experiences that are unique to Nickelodeon and based on fan favourites like SpongeBob SquarePants and Dora the Explorer.”
Amanda Thompson, managing director, Pleasure Beach, Blackpool, added: “We are delighted to welcome Nickelodeon to Pleasure Beach.
“Both of our brands represent fantastic family fun and our £10.3 million investment in Nickelodeon Land will combine Pleasure Beach's reputation for amazing rides and attractions with Nickelodeon's favourite fun characters to produce a wonderful attraction, which will wow visitors to the park.”
Nickelodeon Land will feature new rides, attractions, retail shops, games and food service establishments themed with Nickelodeon's properties, including: SpongeBob SquarePants, Dora the Explorer, Fairly Odd Parents and Avatar: The Last Airbender.
Nickelodeon Land at Pleasure Beach will be one of several Nick-branded attractions and parks around the world.
In addition to Nickelodeon Universe in Minneapolis' Mall of America, Nick Central at Dreamworld Australia and Nickland at Movie Park Germany, there are attractions at the Universal Studios in Orlando, Florida and Hollywood, California.