Nickelodeon launches iSponge app - Licensing.biz

Nickelodeon launches iSponge app

Digital team creates Spongebob Squarepants app for iPhone and iPod Touch.
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Nickelodeon UK is moving Spongebob Squarepants into the application sector, with its digital team creating a special app for iPhone and iPod Touch featuring the character.

The iSponge app will retail for 59 pence and will include an exclusive game, 12 classic clips from the show - with a new clip available for download added each week - schedule information enabling fans to find out which episodes are on TV next and, for a limited period, the first ever episode of Spongebob Squarepants from the iTunes Store worth £1.89.

The app will receive regular and ongoing support, with planned phases including new additions such as incorporation of the Sky+ remote record module, more classic clips, a Spongebob and friends sound board, exclusive offers and sneak peeks of new Nick shows.

"One of our aims when developing Spongebob iSponge was delivering great value for pocket money," said Adam-James Foulkes, digital producer at Nickelodeon.

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