Nickelodeon has introduced its successful Nick App to the UK.
As of today, the Nick App is available for free for the iPhone, iPad and iPod Touch exclusively on the App Store.
The Nick App features over 200 pieces of Nickelodeon-themed content, and the UK launch marks the first availability of it outside of the US.
It launched in the US in February where it has achieved five million downloads to date, as well as winning the award for Outstanding Creative Achievement in Interactive Media - User Experience And Visual Design at the 65th Emmy Awards.
“We know from our research that kids expect to access content wherever they are," said Tina McCann SVP, managing director, Nickelodeon UK.
"The Nick App, through its layout, navigation and ever-refreshing content is an excellent way to serve our audiences with the Nick content that they want as well as offer a sample to the uninitiated to what Nick has to offer."
Shows represented in the Nick App include Sam & Cat, The Haunted Hathaways, SpongeBob SquarePants, House of Anubis and Sanjay and Craig and kids will be able to interact with the Nick brand through a moveable tile layout that can be swiped in any direction.
Through the App, fans can view short-form videos, behind-the-scenes clips, and comedic sketches as well as access photos from Nick stars and animated characters, polls, blogs and games as well as two full-length Nickelodeon episodes.
New content will be added to the Nick App every day and the UK launch will be supported on Nickelodeon’s online and social media channels as well as on air through the ‘Appy Christmas' competition.
For more information on the Nick App, click here.