Nickelodeon lifts five gongs at Promax UK Awards

Children's network was nominated for seven gongs across five categories.
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Nickelodeon has picked up five accolades at the Promax UK Awards, which reward the best in creative, strategy and innovation throughout last year across terrestrial and digital channels.

The network was nominated for seven awards across five categories.

Nick Jr's I Love Art won two gold awards - one for Best Long Form where it featured children interacting with Renoir's Umbrellas painting, and also for Best On Air campaign in the Channel Promotion category.

I Love Art is a series of short films encouraging children to engage with classical works of art and discover them for themselves.

Meanwhile, the network's Spongebob Squarepants 'Apprentice' promo won a gold award in the Best Children's Promo, Clip Based category.

Nick Jr's Friendship Month won a bronze in the Best Originated Children's Promo category; the campaign unites Nick Jr's key shows through the universal theme of friendship and features the original song 'Let's Be Friends'.

Finally, Nickelodeon's creative advertising department scooped a silver award in the Best Sponsorship category for Lego City's sponsorship of Afternoons on NickToons.

Peter Drake, VP creative director at Nickelodeon, said: "We are extremely proud of the creativity and innovation within Nickelodeon. To have this recognised by these prestigious industry awards makes us even more so."

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