Nickelodeon Consumer Products has inked a deal with DC Thomson which will see the firm produce the first ever magazine devoted to the network.
The publication ios aimed at the tween/girl market and will run every three weeks, with an initial launch circulation of approximately 40,000. The launch is being supported by exclusive on-air marketing on the Nickelodeon channel and each issue will feature a free gift.
Content will include behind the scenes looks, interviews and photos from some of Nickelodeon's biggest shows such as iCarly, Big Time Rush, Victorious and Spongebob Squarepants. New show, House of Anubis, is also featured in the first issue.
In addition to this, the magazine will also cover celebrity, pop and TV news, while there will be dedicated style and consumer product sections.
"We are delighted to be deepening our audience's connection to the Nickelodeon brand with the launch of a magazine dedicated to Nickelodeon content," said Trudi Hayward, VP, UK and Australia, NCP. "Magazines are part of growing up and a popular medium with our audiences, so this partnership presents a key opportunity as part of our multi-platform strategy. DC Thomson is the ideal partner."
Editor in chief at the magazine, Maria Welch, added: "Nickelodeon's viewers are positive, quirky and full of personality. The magazine's content taps into the lifestyle of the Nickelodeon generation and reflects their love for life and self-expression."