Nickelodeon and Viacom Consumer Products revealed the five steps that will help them achieve success this year at its annual upfront presentation and cocktail event.
The event, held on March 18th at Cargo Hall in Melbourne, welcomed over 200 guests from the Australian and New Zealand toy and licensing industry and showcased NVCP’s property portfolio.
“First, we'll grow our preschool market share by not only continuing to invest and invigorate Dora the Explorer, but also by launching Paw Patrol and other IP in our pipeline," said Mark Kingston, general manager and senior vice president, Nickelodeon and Viacom Consumer Products Europe, Russia, Middle East, Africa, Australia and New Zealand.
"Second, we'll carefully grow and expand our boys’ business by leveraging the success of Teenage Mutant Ninja Turtles.
"Third, we'll continue to build on the ongoing global success of the SpongeBob SquarePants franchise with innovative ideas, creative, marketing, and a second theatrical movie.
"Fourth, because we're for kids of all ages, we will continue to leverage our adult portfolio, anchored by the MTV brand to target millennial consumers with lifestyle offerings.
"And finally, we will deepen and strengthen our relationship with retailers.”
NVCP, together with Haven, also acknowledged key retailers and licensees at a Nickelodeon Consumer Products Choice Awards ceremony.
MJM Australia won 2014 Lifetime Achievement Award, Funtastic picked up the 2014 Product Innovation Award, Caprice Australia won 2014 Partner of the Year Award, HeadStart International collected the 2014 Marketing Excellence Award and Target Australia triumphed with the 2014 Retail Marketing Excellence Award.
“Our partnerships are integral to the success of our business," said Ben Richardson, senior vice president and general manager of MTV and Nickelodeon ANZ
"Here in Australia and New Zealand, we have over 4.1 million touch points via TV, online and live events and our job is to leverage and build on these touch points in order to maximise our portfolio and grow our business.
"We have worked hard on evolving our businesses from pure TV platforms into unique and diverse entertainment brands delivering unforgettable experiences for our audiences."
Kingston added: “Nickelodeon has momentum, a dynamic plan, and – most of all – really exciting, and merchandisable content.
"Now more than ever, our networks and consumer products operations are in an enviable place around the globe and we have a great team, exciting properties and are aligned across our global brands and businesses.”