Nickelodeon plans second shopping centre tour

SpongeBob and Dora will tour across seven shopping centres in the UK in July and August.
Publish date:
Social count:

The campaign is aimed at children aged three to ten and their parents, and is part of Nickelodeon’s marketing and consumer products strategy.

Nickelodeon is partnering with major retail group, Capital Shopping Centres Group (who will host five venues), Manchester Arndale and Meadowhall in Sheffield to host the activity areas.

Following the success of Nickelodeon’s first tour in 2009, the number of event days has been increased by 40 per cent, delivering a total of 14 days of activity to an expected audience reach of over 20,000.

NVCP UK is currently negotiating in-store promotions with licensees and retailers; as families attending the events will receive discount vouchers for key retail and affiliate partners. The tour will also be supported by on-air promotions across the Nickelodeon network in the run up to the tour.

The SpongeBob and Dora activities include meet-and-greets with the characters, enhanced activity content and games in both areas, daily giveaways and event photographers. The SpongeBob area will have an underwater theme and Dora’s area will have a pirate adventure theme.

Andy Goodhand, Nickelodeon UK’s SVP strategy and planning director said: “I am delighted that we've been able to build on the success of last year's shopping centre tour and develop a bigger and better offering reaching significantly greater numbers of families for 2010.

"As a multi platform broadcaster, we're always seeking ways to provide audiences with opportunities to interact with our much-loved characters.”

The seven shopping centre locations are Lakeside (Thurrock, Essex), Braehead (Renfrew, Glasgow), Metrocentre (Gateshead), Manchester Arndale (Manchester), Victoria Centre (Nottingham), Meadowhall Centre (Sheffield) and The Harlequin (Watford).


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.