Nickelodeon restructures consumer products business

New structure puts toy and apparel business at forefront and retail marketing becomes integral to overall marketing organisation
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"As Nickelodeon’s portfolio of properties has grown and diversified on a global level, we have evolved our consumer products business model into a structure that better supports both our goals and the goals of our partners,” explained Cyma Zarghami, president of the Nickelodeon Group.

"The realignment of our consumer products team will leverage our expertise in product and business development, marketing, and retail, and will shape the next phase of our growth. The consumer products team has achieved tremendous success in expanding our properties around the world, and our new structure will help continue this momentum."

The changes are as follows:

• Toys, interactive and consumer electronics, and soft goods will be headed by Manuel Torres and Hal Snik, and led by strategic business operations, headed by Sarah Kirshbaum Levy, COO, Nickelodeon Group.

• Nick’s publishing and home entertainment businesses in the US, headed by Paula Allen and Sherice Torres, will be managed by the Nickelodeon Digital team, led by Steve Youngwood, EVP, digital, Nickelodeon Group.

• Retail marketing, which is overseen by Ron Johnson, will now report to Pam Kaufman, chief marketing officer, Nickelodeon Group.

• Packaged goods will report to advertising sales partnerships, led by Sharon Cohen, SVP integrated marketing and ad sales, Nickelodeon group.

• All international consumer products operations will continue to be led by Michael Connolly and report to Pierluigi Gazzolo, COO of Viacom International Media Networks. Manuel Torres and Paula Allen will have a dual report into Connolly for all international aspects of their businesses.

• Nickelodeon creative resources will continue to lead all creative components, managed by Russell Hicks, EVP and executive creative director, Nickelodeon Group.

Nickelodeon says the new combination of senior management leaders will tactically align and integrate all consumer products affairs within the overall Nickelodeon business structure.

With the firm's growing portfolio of global hit properties including SpongeBob SquarePants and Dora the Explorer, the consumer products business will focus on strategic property plans that maximise the company’s brands on a global scale.

Nickelodeon will continue to develop integrated consumer products business iniatives, create partnerships, and produce innovative products that build value around Nickelodeon’s extensive roster of properties.

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