Nickelodeon reveals Euro summer events - Licensing.biz

Nickelodeon reveals Euro summer events

Promotions planned across Italy, Spain, France and Portugal featuring top characters.
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Nickelodeon has revealed a number of activities and events which will take place across Italy, Spain, France and Portugal this summer.

In Italy, Nickelodeon has again partnered with Geona Aquariam, following on from the successful partnership it enjoyed in 2012.

The deal sees the creation of dedicated Spongebob Squarepants areas in the ocean and reef environments, suitably recreated and branded in authentic Bikini Bottom style.

Nickelodeon costume characters will also be making a splash in other parts of the country throughout July and August, including at the Zoomarine adventure park near Rome and the Aquafan water park in Riccione.

In addition, Nickelodeon Italy has inked a summer partnership with Hertz car rentals. This has seen the creation of a fleet of 100 cars branded with key characters. They will be available from mid-July for six months from Hertz locations in Rome and Milan.

The firm has also signed a partnership in Spain with Madrid's Parque de Atracciones for the third year running to stage two shows based on Nickelodeon properties. Krabby Patty Party and Baila con Nickelodeon will run until September.

In France, La Tournee Nickelodeon will run from July 31st to August 17th, featuring eight shows across the country.

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