Nickelodeon secures 15 new partners for Blaze and the Monster Machines -

Nickelodeon secures 15 new partners for Blaze and the Monster Machines

New partners include Sambro for arts and crafts, Character World for bedding and Roy Lowe & Sons for socks.
Publish date:
Social count:

Nickelodeon and Viacom Consumer Products has signed deals with 15 new UK partners for its pre-school series, Blaze and the Monster Machines.

Sambro has signed to launch arts and crafts, stationery, games, puzzles and pocket-money toys later this year while Clementoni is on board for puzzles and interactive learning toys.

Character World has taken on the property for bedding, beds and bedroom accessories while Kokomo is set to develop a health and beauty Blaze range.

Ninja will produce Blaze play tents and inflatables while Delta is on board for beds, toy storage and chairs.

Lightbody has signed to launch food lines while Amscan is taking Blaze into the party ware and balloons categories.

In apparel, Drew Pearson International is on board for headwear, Roy Lowe & Sons has signed on for socks and William Lamb Footwear Ltd is developing footwear.

TVM Fashion Lab has been signed for children’s outerwear while Aykroyd & Sons and TDP Textiles have signed up for children’s nightwear and underwear.

Alfred Franks & Bartlett Plc are confirmed as the UK partners for sunglasses and sunglass cases.

“To have secured such prestigious partners is a testament to the appeal of the property and Nickelodeon’s expertise in creating and developing hit pre-school series that have wide consumer appeal,” said Marianne James, VP Consumer Products UK & Ireland & European Retail Sales & Marketing NCVP.

“Blaze offers a unique opportunity to license partners; a preschool property with a focus on the STEM curriculum and a strong sense of comedy. The show has many facets that can be interpreted into innovative products. I cannot wait to see the product lines developed by our partners and look forward to seeing the reaction from retailers and families.”

Blaze and the Monster Machines airs every day on Nick Jr. UK and also airs as part of the Milkshake! block on Channel 5 later this month.


Featured Jobs

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.