Nickelodeon sets sail with Star Cruises

Branded holiday experiences begin in Asia from November.
Author:
Publish date:
1_Nick cruise.jpg

The first ever 'Nickelodeon At Sea' cruises will begin in Asia later this year, following a tie up between Viacom International Media Networks and Star Cruises.

The series of 55 cruises will kick off exclusively aborad the SuperStar Virgo from Singapore (November 16th to December 30th) and SuperStar Libra from Penang, Malaysia (November 11th to December 30th).

Activities on board will include character meet and greets, afternoon tea events, arts and crafts programmes and treasure hunts among others.

Nickelodeon At Sea builds on the success of the Spongebob At Sea cruises in 2011. The expanded experience also includes themed cabins, themed retail merchandise, passenger mementos and specially created breakfast and high-tea menus based on Spongebob Squarepants, Dora the Explorer and Go Diego Go.

"By launching Nickelodeon At Sea and leveraging our audience's passion for Nickelodeon characters creates a unique customer offering in the tourism marketplace, one that is bound to have kids of all ages excited," said Indra Suharjono, EVP and MD, Viacom International Media Networks Asia.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Featured Jobs