Nickelodeon is launching a three month, multi-territory, multi-platform event spanning channels and digital sites called the Nickelodeon Slime Cup.
The Slime Cup will be brought to life via retail, theme park and mall experiences and will start and end with two TV events.
The Nickelodeon Slime Cup Challenge will kick off on-air in June, and feature the live-action stars from Teams Blue, Purple, Red and Yellow as they compete in three rounds of 'slime-filled' head-to-head challenges to earn slime for their teams.
The teams are as follows:
Team Blue: Jack Griffo (The Thundermans), Breanna Yde (The Haunted Hathaways), Leonardo (Teenage Mutant Ninja Turtles), Plankton (SpongeBob SquarePants) and Wanda (The Fairly Odd Parents).
Team Red: Zoran Korach (Sam & Cat), Curtis Harris (The Haunted Hathaways), Raphael (Teenage Mutant Ninja Turtles), Sandy (SpongeBob SquarePants) and Craig (Sanjay and Craig).
Team Purple: Addison Riecke (The Thundermans), Benjamin Flores, Jr (The Haunted Hathaways), Donatello (Teenage Mutant Ninja Turtles), Squidward (SpongeBob SquarePants) and Sanjay (Sanjay and Craig).
Team Yellow: Cameron Ocasio (Sam & Cat), Amber Montana (The Haunted Hathaways), Michelangelo (Teenage Mutant Ninja Turtles), Patrick (SpongeBob SquarePants) and Timmy Turner (The Fairly Odd Parents).
The Slime Cup will finish in August with the Slime Cup: Tournament of Champions TV event that will reveal the winning Nickelodeon Slime Cup team.
“Slime Cup provides Nickelodeon’s audience with a brand new way to interact with the stars they love, while providing clients and partners with an exciting new brand initiative, to help them connect with their audiences”, said Mark Levine, senior vice president, Nickelodeon international marketing and communications.
“Our expertise, depth of great content, and beloved characters have enabled us to create a campaign that engages kids at every touch point, across every platform”.
Kids can cheer on their chose team at www.slimecup.com from June to August as well as play games, answer polls, view behind-the-scenes content, and track their team progress using the Nickelodeon Slime Cup slime meter.
The site will also host a Slime Cup Victory Dance Competition in June, a new game called Slime Cup Games in July, and activities encouraging kids to participate in weekly fitness challenges.
Germany, France, Spain and Singapore, kids will also host locally created on-the-ground events, theme park and retail experiences.
Nickelodeon Slime Cup sponsors include mio TV (Singapore), BoomCo Mattel (Poland), Toy Kingdom (Philippines), Goliath (France), and BRITVIC (Spain).
Pan regional promotional partners include Ferrero Rocher, Burger King, and Cereal Partners Worldwide (CPW).