Nickelodeon Store UK launches online store - Licensing.biz

Nickelodeon Store UK launches online store

Fans can purchase toys, apparel, stationery and homewares featuring Nickelodeon properties such as SpongeBob SquarePants, TMNT, Dora the Explorer and Bubble guppies.
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Nickelodeon Store UK has launched its first online store, giving fans the chance to purchase exclusive Nickelodeon products through nickelodeonstore.co.uk.

Nickelodeon and Viacom Consumer Products and Entertainment Retail Enterprises revealed the new online retail platform late last week.

Fans across the UK and EU will now be able to purchase Nickelodeon products from home or via their mobile or tablet, with over 300 Nickelodeon Store exclusive product lines on offer.

Fans will be able to get their hands on toys, apparel, stationery and homewares featuring Nickelodeon properties such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Dora the Explorer and Bubble guppies.

The launch of the onlie site follows the successful debut of Nickelodeon’s Leicester Square store on May, 30th this year.

The Nickelodeon Store Leicester Square is the sixth retail store launched to date and has seen over 50,000 individuals visit its two storey retail space.

“It is important that Nickelodeon and its properties are available wherever our audience wants them,” said Marianne James, vice president, consumer products UK and Ireland and European retail sales and marketing Viacom International Media Networks.

“The Nickelodeon UK online store is integral in helping us serve our fans and I am sure that as well as providing an exciting commercial opportunity in its own right, the site will also be a great promotional tool for the store itself.”

Tina Calvo, CEO of Entertainment Retail Enterprises, added: “Our flagship store has proven incredibly popular with Londoners and international visitors.

“Our online store means that we can continue building our international framework enabling us to serve even more of the global Nickelodeon fan base.” 

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