Nickelodeon strengthens consumer products division

Firm adds senior director of international promotions to its team.
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Nickelodeon & Viacom Consumer Products has hired Hyde Schram as its new senior director, international promotions.

Schram (pictured) will take responsibility for international consumer products promotions initiatives.

Based in Los Angeles, she will concentrate on building VIMN's promotions business internationally with regional and local licensing teams in the QSR, consumer packaged goods and food and beverage categories, as well as clip licensing.

Schram joins NVCP from promotional rewards business TPG Rewards, where she was VP for partner relationships. She was also previously executive director, global promotions theatrical/home video at The Walt Disney Company.

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