Nickelodeon & Viacom Consumer Products has revealed a comprehensive partner line-up for the reboot of Teenage Mutant Ninja Turtles.
Over 30 UK licensees have been signed up, marking the largest number of UK agreements attached to a Nickelodeon property before a series premiere.
Teenage Mutant Ninja Turtles is due to air on Nickelodeon this October, while the first products to launch will be action figures from Flair (on behalf of Playmates Toys) in December.
Also in the toy category, Worlds Apart will develop a bedroom and outdoor play range, while Sambro will be launching wheeled goods, games and arts and crafts.
TV Mania, Cooneen Misirli and William Lamb are on board in the apparel sector, while VMC and Zeon will handle accessories.
Character World is joined by Vogue International in the homewares category, while Egmont has been added to the publishing arena, joining Parragon.
Also on board are Hallmark, Amscan, Copywrite Designs, BIP, Kinnerton and Lightbody.
"The reaction from licensee and retail partners to the Teenage Mutant Ninja Turtles is unlike anything that we have ever seen before, and being able to announce a roster of agreements such as this is just phenomenal," said Mark Kingston,VPconsumer products UK, Australia, Russia, Israel & CEE, Retail Sales & Trade Marketing Europe.
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