Nickelodeon teams with Hype for SpongeBob SquarePants apparel - Licensing.biz

Nickelodeon teams with Hype for SpongeBob SquarePants apparel

The line will be available in the Hype Store in Boxpark London from August.
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Nickelodeon has teamed up with Hype on a range of SpongeBob SquarePants apparel and accessories.

The line will be available in the Hype Store in Boxpark London and additional retailers in select markets throughout the UK and the rest of Europe as well as Asia, beginning August 2015.

Samples of the line are available to view this week at the BRIGHT tradeshow in Berlin.

“Hype is an incredible brand and UK success story, that has expanded internationally, so to partner with them on this line has been brilliant,” said Ron Johnson, executive vice president of Nickelodeon Viacom International Consumer Products.

“The bold designs of the line really demonstrate the versatility of SpongeBob and the appeal that he and his friends hold for audiences of all ages and interests.”

The Hype line of SpongeBob SquarePants clothing and accessories will include backpacks, hats, t-shirts and trousers amongst other apparel in male and female sizes with retail prices ranging from £19.99 to £59.99.

Check out a t-shirt from the line below:

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