Viacom has detailed the launch of a new Nickelodeon linear channel via OTT and mobile platforms in Japan.
The launch marks the first time that Viacom has made a Nickelodeon-branded subscription TV channel available only via streaming services for international audiences.
The new channel will launch in the first quarter of 2018 on Japanese OTT platform dTV-Channel. The newly packaged subscription-based channel will offer a range of iconic Nickelodeon animation titles, including SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles.
The rollout of the new Nickelodeon OTT channel builds on the success Viacom has enjyed with MTV-branded OTT channels in Japan, having launched MTV Hits on AbemaTV and MTV Mix on Hulu Japan in 2016 and 2017 respectively.
“Over the top and mobile offer an important growth path for Nickelodeon and our other flagship brands in mature subscritption TV markets like Japan,” said Mark Whitehead, president and managing director, Asia Pacific, Viacom International Media Networks.
“This is another strong example of Viacom forging deep and innovative partnerships with OTT and mobile distributors, like NTT DOCOMO’s dTV-Channel in Japan, to make our must-see content available when, where and how consumers want to view it.
“This is a great way to reconnect Japanese viewers with Nickelodeon and should open up tremendous new opportunities for the brand in this valuable and important market.”