With the show rating well and the toy line one of the most wanted by consumers, Nickelodeon is now moving the Teenage Mutant Ninja Turtles into the video games space, securing a deal with Activision.
Activision has picked up the global rights to produce interactive games based on the new CG-animated series. The first of three game titles is due to be released this summer.
"Activision is a leader in the gaming industry and we are honoured to have them as the global video game partner for our new hit series Teenage Mutant Ninja Turtles," said Sherice Torres, SVP of entertainment products, Nickelodeon Consumer Products. "We are confident that these upcoming games will take gamers through interactive environments and action-packed adventures that truly capture the essence, tone and exciting elements of the Turtles."
Kurt Niederloh, VP, Activision Publishing Minneapolis, added: "The fans of Teenage Mutant Ninja Turtles are unique in that they span generations and are very passionate. We respect this passion and look forward to working with Nickelodeon to create games that embody the spirit of the property."
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