Nick?s Diego drive gathering pace - Licensing.biz

Nick?s Diego drive gathering pace

Licensing programme expanding with a variety of product hitting retail shelves.
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Nickelodeon is bolstering its licensing push for Go Diego Go, backing the existing products on the market with further additions.

A number of licensees have already pledged support to the programme. These include master toy licensee Fisher-Price, Paramount Home Entertainment (DVDs), Accessories for Technology, Leapfrog, Simon & Schuster, Alligator (all books) and 2K (Nintendo DS and Wii games).

In addition, Diego greetings cards from Gemma International have also launched, selling in Asda and all major toy stores and due to arrive in Tesco and Sainsbury’s later on in the year.

“Diego is incredibly popular amongst pre-schoolers and I’m very confident that we will be able to build on the existing licensing programme,” commented Clare Piggott, VP of consumer products at Nickelodeon UK. “Diego is a positive role model for pre-school boys, offering great role play opportunities through the combination of saving animals and real action adventure.”

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