Night Garden mag launches in Indonesia

BBC Worldwide secures fourth international licence for the title.
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Pre-school title In The Night Garden has launched in Indonesia following a deal between BBC Worldwide and publisher PT Media Griya Harmony, part of MRA Printed Media.

The first issue hit newsstands yesterday (February 22nd). Edited by Aksara Sophiaan, the magazine will contain 20 per cent local content and 80 per cent UK content. The initial print run will be 70,000.

This is the fourth international licence for the title: it is already licensed in China, the Middle East, Australia and Poland.

The title also continues to perform well in the UK. Latest ABC figures (July to December 2009 period) showed its circulation was 67,454.

"Its Indonesian launch adds to the magazine's increasing presence and we are confident that this pre-school title will do well in a country where Cbeebies characters are so popular," said James Hewes, head of international development at BBC Magazines.

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