Chorion has revealed the launch of a new online shop for Noddy in a tie-up with Digital Stores.
The site - www.noddy-shop.co.uk - will stock between 150-200 Noddy items at any one time, making it the best single destination for Noddy products according to both firms.
The launch is being supported by a consumer campaign targeting parenting, online and national media. In addition, the first 200 shoppers to the site will receive ten per cent off their purchases.
John Collins, senior marketing manager at Chorion, said: "With use of online shopping increasing every year, now is the perfect time to provide parents of Noddy fans with a one-stop site from which to purchase a wide range of Noddy items.
"And we are also keen to support our valuable licensees with a great distribution outlet for their excellent product ranges."
Simon Moxon, sales director of Digital Stores, added: "We are extremely excited about the launch and very happy to be partnering with Chorion."