Nokia launches X Factor app - Licensing.biz

Nokia launches X Factor app

Official mobile partner unveils the first exclusive application for the show.
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The first ever mobile and smartphone app for The X Factor has been launched.

The app will include news, backstage gossip and hot stories from the show; exclusive video content and a photo gallery of the acts and judges; and competition opportunities.

The app will have four phases which mirror the four stages of the show - live auditions, boot camp, the judges' mentoring and the public vote.

"The X Factor app is a great new way for fans to connect and engage with the show," said John Nichols, marketing director at Nokia UK. "Working with Talkback Thames Digital and ITV, we will be providing some amazing content and information about the show, giving users instant access to the nation's favourite TV series and its stars on the go."

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