Norton revs up in Brazil - Licensing.biz

Norton revs up in Brazil

Faresak appointed to implement licensing programme for brand in territory.
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Norton Global Brands has appointed Faresak to plan and implement the Norton Motorcycles programme in Brazil.

The company is now looking to establish the Norton brand in Brazil as a leading fashion and lifestyle 'statement'. The partnership will start immediately.

"Initial positioning will be mid to high-end fashion products that will generate PR, prestige and consumer demand," said Faresak MD Marcela Faraco. "Heritage and excellence is at the heart of this brand and will be reflected in all of the Norton merchandise released."

The Norton Motorcycles programme has been growing steadily since it was launched in Las Vegas.

Norton Global Brands recently appointed The Sharpe Company and Newman International in the US and Australia to help grow the property globally.

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