Novel Entertainment has teamed with Fashion UK for range of Horrid Henry branded apparel.
The deal was brokered by Novel’s licensing agent Caroline Mickler and sees a new collection of Horrid Henry t-shirts, pyjamas, sweatshirts and socks available at retail from April.
“Horrid Henry is proving to be an enduring brand and we are thrilled the partner with Fashion UK to bring a new range of clothing to the market place," said Mike Watts, co-producer for Novel Entertainment.
Gurdev Mattu, managing director, Fashion UK: “Publishing properties have been having great success with Fashion UK recently, so we are very pleased to be now representing Horrid Henry.
"The huge awareness of the Horrid Henry franchise simply meant we couldn’t be missing out on taking this to market."