It has already enjoyed success with its two previous video games, and now Novel Entertainment is launching its Horrid Henry brand onto Nintendo's 3DS console.
The launch of the game - The Good, The Bad and The Bugly - is being accompanied by a PR and marketing campaign including TV advertising spanning a ten-day period on Nickelodeon, Nicktoons, Cartoon Network and Kix. Online and print competitions in the gifting and kids' press will also be running.
"After the success of the first two games, we are very excited to launch this new game on Nintendo 3DS for the first time," said Lucinda Whiteley, creative director and co-founder of Novel Entertainment. "The new game successfully takes Henry to another level with many more platforms included, and transports Henry and his fans into fantastic 3D fun."
The new game has been developed by Asylum Entertainment and is published by Koch Media.