Novel launches Horrid Henry onto Nintendo 3DS

The Good, The Bad and The Bugly is the brand's first game for the handheld.
Publish date:
Social count:

It has already enjoyed success with its two previous video games, and now Novel Entertainment is launching its Horrid Henry brand onto Nintendo's 3DS console.

The launch of the game - The Good, The Bad and The Bugly - is being accompanied by a PR and marketing campaign including TV advertising spanning a ten-day period on Nickelodeon, Nicktoons, Cartoon Network and Kix. Online and print competitions in the gifting and kids' press will also be running.

"After the success of the first two games, we are very excited to launch this new game on Nintendo 3DS for the first time," said Lucinda Whiteley, creative director and co-founder of Novel Entertainment. "The new game successfully takes Henry to another level with many more platforms included, and transports Henry and his fans into fantastic 3D fun."

The new game has been developed by Asylum Entertainment and is published by Koch Media.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.