Production of a new movie starring Miffy is due to be finished in 2012, with the film likely to be released worldwide at the beginning of 2013.
Targeting pre-schoolers, the film will see Miffy and friends go on a treasure hunt through a zoo. Topics which appeal to pre-schoolers - such as animals, colours, shapes and sounds - will all be covered.
Telescreen Filmproductions and Mercis, which manages the rights to the work of Dick Bruna, are working with Warner Bros Netherlands and Dutch public broadcaster KRO Television on the project.
The production of the film is supported by the Netherlands Film Fund and CoBO Fonds.