Now AC/DC wine arrives in the UK

Successful launch in Australia means Live Nation brings line to the UK, Finland and Sweden.
Author:
Publish date:
2_184_8919_ACDC wine, small.jpg

Live Nation Merchandise has brokered a deal to launch the AC/DC branded wine collection in the UK.

The collection of four themed wines was originally launched in Australia by Warburn Estate and retailer Woolworths in August 2011 - reported by Licensing.biz here - and includes Back in Black Shiraz, Highway to Hell Cabernet Sauvignon, Hells Bells Sauvignon Blanc and You Shook Me All Night Long Moscato.

As well as the UK, the wine is also now available in Finland and Sweden.

Steve Donohue, general manager buying for the Woolworths Liquor Group, commented: "For us it was a no brainer to make it available nationally, no one misses out. This is a worldwide phenomena and a first in the marketplace."

Related

Featured Jobs