Now Bella Sara expands into Russia

Equestrian brand launching in new territory this month, plus Croatia and Poland later in the year.
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Equestrian brand Bella Sara was originally launched in Denmark by Gitte Odder Braendgaard, before being introduced to North America in 2007 by Hidden City Entertainment. What started off as a horse-based trading card game and virtual world aimed at girls has expanded into an international entertainment property.

There are over 50 licensees which cover a wide range of product from toys, books and apparel, through to home décor, stationery, back to school, publishing and games.

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Bella Sara

It notched up over $25 million in retail sales in 2010, and now Hidden City is expanding Bella Sara into new territories. We get the lowdown.

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