Now Bella Sara expands into Russia

Equestrian brand launching in new territory this month, plus Croatia and Poland later in the year.
Author:
Publish date:
1_Bella Sara, small pic.jpg

Equestrian brand Bella Sara was originally launched in Denmark by Gitte Odder Braendgaard, before being introduced to North America in 2007 by Hidden City Entertainment. What started off as a horse-based trading card game and virtual world aimed at girls has expanded into an international entertainment property.

There are over 50 licensees which cover a wide range of product from toys, books and apparel, through to home décor, stationery, back to school, publishing and games.

To read the full profile, click here.

Related

4_Bella Sara, logo.jpg

Bella Sara

It notched up over $25 million in retail sales in 2010, and now Hidden City is expanding Bella Sara into new territories. We get the lowdown.

Featured Jobs