Over 20,000 UK retailers are set to stock a new Bin Weevils trading card collection from June.
Panini UK will roll out the 225 card collection, with the range featuring 80 Bin Weevils characters from the online platform - which now reaches over two million monthly unique users.
Every pack will contain a special code which kids can use to redeem exclusive virtual goods. The initial card collection will be followed up with a sticker album collection.
"The release of an exciting trading card range is a natural fit and a great brand extension for BinWeevils.com," said Amelia Johnson, director and co-founder of BinWeevils.com. "We always work with best in class global partners and the Panini name is synonymous with the swapping, collectability and enhanced interactivity brought about through the trading cards.
"Our audience will love the ability to connect with their favourite characters in the physical world and the fact that they will all link through to the online social gaming experience of BinWeevils.com."
February attracted the biggest ever audience of 2.2 million unique users on BinWeevils.com, representing year on year growth of 120 per cent.
A raft of licensed products are due to hit shelves from the autumn, spearheaded by Character Options' master toy launch.