Bluw Toys has grown its popular Eggbods range with the addition of Ben 10.
“Being able to associate your products with these well established licences is like getting a seal of a approval for your toys and allows you to get a step closer to achieving your targets, and more,” said Brian Turner, Bluw’s creative director.
Last week, Bluw unveiled its Transformers range of Eggbods at Toymaster.
Speaking to Licensing.biz, the international toy and gift firm revealed plans to expand its Airhedz inflatable dress-up range with even more licences.
“Transformers and Ben 10 are incredible licences to be involved with and they were obvious choices for our new EggBods and AirHedz toy lines,” Turner added.