Bulldog Licensing has said that it is already in talks with a number of interested parties, after scoring the rights to handle the UK licensing drive for classic character, Garfield.
The cartoon strip featuring the grumpy feline was first introduced in 1978 and is now featured in over 2,300 newspapers across the globe. It holds the Guinness World Record for the most syndicated cartoon strip, while Garfield books have sold in excess of 135 million copies to date. There have also been two animated TV series, two feature length live action films and three CGI animated movies.
In terms of licensing, Blues Clothing, Brand Alliance and Silverknit are already on board for apparel, Sert MST handles pet products, Whitehouse has amusement plush and Smiffys looks after dress up.
"We are absolutely delighted to be representing such an iconic property as Garfield," said Bulldog MD, Rob Corney. "The brand is hugely popular and instantly recognisable and this makes it extremely attractive to licensees. We are already in talks with a number of interested parties and are expecting to announce new deals very soon."