Now Character World expands into luggage - Licensing.biz

Now Character World expands into luggage

Firm teams with Disney for new kids' range featuring Mickey and Minnie Mouse, plus Princesses.
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Licensed textiles manufacturer Character World is extending its portfolio to include children's luggage.

The firm has joined up with Disney to produce new hard shell luggage featuring characters including Mickey and Minnie Mouse, Disney Cars and Disney Princesses.

Argos has retail exclusivity on the Disney range, with further collections due to be rolled out in January 2013.

As part of the product development process, Character World explored new technologies and the cases feature wheels that light up when pulled along.

"We're not just about bedding at Character World any more," stated Danny Schweiger, joint MD. "We do so much more - we are about innovation and spotting gaps in the market and jumping on them. Our research revealed a gap for durable hard shell luggage aimed at kids, and Disney was very keen to partner with us with their excellent brands.

"In addition to our kids range, 2013 will see us launch some retro designs aimed at adults.

"Launching the product with Disney is a huge coup for us and we are certain plenty more big brands will follow suit. 94 per cent of children have been abroad by the age of 16 - travel is big business."

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