Now Chuggington steams into the Netherlands - Licensing.biz

Now Chuggington steams into the Netherlands

Ludorum show to air on RTL's new children's block from this month; will also handle licensing.
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Ludorum has secured a multi-rights agreement with European entertainment network RTL for its pre-school brand, Chuggington.

The deal will see the show air in the Netherlands on RTL's new children's block, Telekids from this month. RTL will also represent Chuggington for licensing and merchandising throughout the region.

Global master toy licensee, Learning Curve, will be releasing product from spring in the Netherlands, with the publishing range represented by Parragon. Chuggington home entertainment titles will also be launching from the spring.

"We are delighted to have secured such a prestigious broadcast partner as RTL in the Netherlands," said Natalie Setton, international sales and licensing manager at Ludorum. "Telekids is the perfect platform for Chuggington and this is an exciting opportunity for the brand in this important territory."

Olaf Swinarski, licensing and entertainment manager at RTL Netherlands, added: "We are thrilled with this latest addition to our children's network, RTL Telekids. Chuggington is a perfect fit with our target group and completely matches our objective to broadcast high quality and positive programmes for children between three and nine years old."

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