CPLG Sport has added to its football portfolio, signing up as the licensing agent for Fulham.
The club - which can boast the title of London's oldest football club, dating back to 1879 - will join the likes of The FA, Wembley Stadium and West Ham United in CPLG Sport's stable.
The initial three-year deal covers worldwide rights, so as well as targeting the UK, the firm will be looking to boost Fulham's profile overseas.
"Fulham is an iconic football club and we're very excited about the licensing prospects for the Fulham brand, which can work across any number of categories," said CPLG Sport's Gary Jacobson.
Olly Dale, sales director at Fulham, added: "We are delighted to be working with CPLG Sport. As one of the leading licensing agents within the football arena, we are excited at the prospects it offers us both domestically and internationally."