The licensing drive for V&S Entertainment's Everything's Rosie continues to grow, with Brand International Group the latest partner to sign up.
The firm will create a collection of footwear including slippers, wellington boots, trainers, fashion shoes and summer footwear such as clogs and sandals.
Product is likely to hit shelves from spring 2012.
"This new deal is a fantastic addition to a first class licensee base and a rapidly expanding licensing programme," said Julie Quirke, V&S' director of licensing.
Other partners for Everything's Rosie include Vivid (master toy), Egmont, NBC Universal, VMC, Blues Clothing, Roy Lowe & Sons, TDP Aykroyds, Vogue International, Worlds Apart, Zap and Zeon.