Now Hoho adds Hallmark to Cloudbabies push - Licensing.biz

Now Hoho adds Hallmark to Cloudbabies push

Greetings card licence snapped up by Hallmark Cards and Tigerprint.
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Hoho Entertainment has added a greetings card partner for its new Cloudbabies brand.

Hallmark Cards and Tigerprint has welcomed the pre-school property to its portfolio.

"We are delighted to announce this new partnership with Hallmark and Tigerprint, and are very excited to be working with Melanie and her team, who we know will produce a charming range of greeting cards," said Helen Howells, joint MD and co-founder of Hoho Entertainment.

Melanie Beer, group licensing director for Hallmark and Tigerprint, added: "We're thrilled to add Cloudbabies to the Hallmark and Tigerprint portfolios. This is one of the first new pre-school brands to excite us in a long time, that gives us the opportunity to develop a fantastic product range with immediate appeal."

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