Now Matt Hatter Chronicles heads to Disney Benelux - Licensing.biz

Now Matt Hatter Chronicles heads to Disney Benelux

Platinum Films' action adventure series to debut on network in spring 2014.
Author:
Publish date:

Platinum Films' Matt Hatter Chronicles is set to debut on Disney Benelux in spring 2014.

Seasons one and two of the animation will premiere next year on Disney XD across The Netherlands, Luxembourg and Dutch-speaking Belgium. It will be supported online with digital content including Matt Hatter games and 3D 'multivision' clips.

"The momentum behind Matt Hatter is phenomenal and this latest deal is testament to the strength of the property and its huge international appeal," said Natalie Llewellyn, head of international programming at Platinum Films. "We are delighted to be partnering with Disney Benelux and we are confident that the series will powerfully resonate with Disney audiences both on-air and online, just as it has done in other territories around the world."

Platinum has appointed License Connection to manage the L&M and promotional rights for the property. The licensing programme will be supported by promotional retail tie-ins and consumer marketing campaigns across the Benelux.

MD Daphne Kellerman added: "I am thrilled to be working with Platinum Films. Matt Hatter Chronicles is an exciting and groundbreaking boys' franchise and the perfect addition to License Connection's brand portfolio. Our aim is to establish Matt Hatter as the must-have boy's brand in the Benelux."

Related

6_MHC_UNLOCKING_A_NEW_DIGITAL_DIMENSION.jpg

Matt Hatter Chronicles

It was one of the most hotly tipped brands from BLE, and now Platinum Films is looking to forge ahead with its plans for Matt Hatter Chronicles. We find out more.