Now Mattel adds Hy-Pro in sporting goods category - Licensing.biz

Now Mattel adds Hy-Pro in sporting goods category

Firm to produce range of branded in-line and feature scooters in the UK and Ireland.
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Mattel Consumer Products has signed up Hy-Pro International for a new line of sporting goods featuring the Barbie, Hot Wheels and Monster High properties.

The licensing deal will see Hy-Pro create a range of branded in-line and feature scooters for the UK and Ireland, with immediate effect.

"We are excited to announce our scooter licence agreement with Hy-Pro International," said Marianna Helmer-Gregersen, licensing manager at Mattel Consumer Products. "Mattel's performance within the scooter category has developed healthily over the last few years.

"We look forward to expanding our presence within the category with brands such as Barbie, Monster High and Hot Wheels now supported by the expertise of Hy-Pro."

Simon Pickavance, director at Hy-Pro, added: "We are so pleased to be working with amazing brands such as Barbie, Hot Wheels and Monster High. We feel our imagination for the unique and innovative within the wheeled toy business and the fantastic brands that Mattel represents is a winning partnership."

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