Now Moshi Monsters makes video games move - Licensing.biz

Now Moshi Monsters makes video games move

Mind Candy teams with Activision for first Nintendo DS title.
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The latest step in Mind Candy's ambitious licensing programme for Moshi Monsters will see the brand move into the video games arena.

Moshi Monsters: Moshling Zoo will launch on the Nintendo DS in the autumn from Activision. The game will aim to build on the popularity of the Moshling characters, offering a new take on the Moshi universe and including new content, locations and an exclusive - yet to be released - Moshling.

There are 52 Moshlings to collect, from the common to the rare and the elusive 'ultra rare'. Children can also play new mini games and educational style puzzles, as well as win awards and trophies to take back to their zoo.

"With an absolutely massive fan base, Moshi Monsters is clearly one of the fastest growing children's entertainment brands in the world," said David Oxford, EVP and general manager, Activision Publishing. "We look forward to building on Mind Candy's success as we work closely with them to extend the brand experience."

Michael Acton Smith, Mind Candy's CEO, added: "We're really excited to expand the Moshi Monsters universe into video games for the very first time. The Nintendo DS is the perfect launch platform and we hope to build a lasting and successful relationship with Activision."

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