Now Moshi Monsters moves into confectionery

Bazooka Candy Brands to launch new sweets based on property in January.
Author:
Publish date:
Social count:
0
1_MOSHI BAG.jpg

The confectionery division of Topps - Bazooka Candy Brands - is teaming up with Mind Candy to launch a range of Moshi Monsters sweets.

The assorted fruit foam and jelly sweets in the shape of 12 Moshling characters will launch on January 1st 2012, with the 45g sku at the trial price of 50 pence.

In addition to the sweets, each pack will include a joke and a mini game. A larger sharing bag format is also due for release in February, which will feature a wider variety of Moshlings.

The confectionery will be available in flavours including strawberry, cola, orange, blackcurrant, lemon and bubble gum.

"Moshi Monsters is one of the most well known and loved children's brands of recent times, so securing it for our first ever range of soft confectionery was a very exciting moment for us," said Sarah Sibley, marketing director at Bazooka Candy Brands. "Our advice to retailers would be to stock up soon - these sweets will be a big hit."

Darran Garnham, head of global licensing at Mind Candy, added: "We're excited to work with Bazooka and think Moshi Monsters fruity yummy gummies will be a really fun kids treat."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.